Art Direction & Design
MARIE SZOSTKOVAExtending Blooming Haus' luxury experience into e-commerce
Creating an e-commerce experience where every bouquet is presented with the same sense of permanence and craftsmanship as Blooming Haus' bespoke floral commissions.
Blooming Haus is recognised for creating bespoke floral experiences for luxury events and private clients. As the brand expanded into e-commerce, the challenge was to create a collection that preserved the same sense of craftsmanship, permanence and considered design within a scalable online format.
I co-developed the creative direction for the Timeless Collection, defining the visual language across photography, styling and composition while creating a repeatable image system for future campaigns. The result established a cohesive visual identity for the collection and provided Blooming Haus with a premium foundation for its growing digital presence.
Timeless Collection
Extending Blooming Haus' luxury experience into e-commerce
Client: Blooming Haus
Services: Art Direction, Graphic Design
Credits:
- Marketing Lead: Sarah Barlow
- Styling and Photography: Jay Thornecroft
Creating an e-commerce experience where every bouquet is presented with the same sense of permanence and craftsmanship as Blooming Haus' bespoke floral commissions. Blooming Haus is recognised for creating bespoke floral experiences for luxury events and private clients. As the brand expanded into e-commerce, the challenge was to create a collection that preserved the same sense of craftsmanship, permanence and considered design within a scalable online format. I co-developed the creative direction for the Timeless Collection, defining the visual language across photography, styling and composition while creating a repeatable image system for future campaigns. The result established a cohesive visual identity for the collection and provided Blooming Haus with a premium foundation for its growing digital presence.