Art Direction & Design
MARIE SZOSTKOVAEditorial conversation series connecting floristry with art, design and culture
In Bloom is an editorial interview series created to position Blooming Haus beyond floristry and within wider conversations around art, design and contemporary culture. Each episode invites artists, designers and cultural figures to explore the role flowers play in their creative practice.
Working closely with the Marketing Lead and production team, I helped shape the editorial format from concept through execution. Alongside developing the series' visual language, I introduced recurring content format (Bloom or Prune), and led the art direction across on-set creative direction, studio styling and graphic design.
The resulting format established a recognisable editorial identity, strengthening Blooming Haus' position as a cultural voice while creating an ongoing platformfor creative storytelling.
Social Media Teaser
Yasmin Naghdi
Social Media Teaser
Danaé Panchaud
In Bloom
Editorial conversation series connecting floristry with art, design and culture
Client: Blooming Haus
Services: Art Direction, Creative Production, Script Development, Production Planning, On-set Direction
Credits:
- Marketing Lead: Sarah Barlow
- Video Production: Creators London
In Bloom is an editorial interview series created to position Blooming Haus beyond floristry and within wider conversations around art, design and contemporary culture. Each episode invites artists, designers and cultural figures to explore the role flowers play in their creative practice.
Working closely with the Marketing Lead and production team, I helped shape the editorial format from concept through execution. Alongside developing the series' visual language, I introduced recurring content format (Bloom or Prune), and led the art direction across on-set creative direction, studio styling and graphic design.
The resulting format established a recognisable editorial identity, strengthening Blooming Haus' position as a cultural voice while creating an ongoing platformfor creative storytelling.
Social Media Teaser
Yasmin Naghdi
Social Media Teaser
Danaé Panchaud