Art Direction & Design
MARIE SZOSTKOVAPositioning Blooming Haus' Flower of the Year as a reflection of the cultural mood of 2026
Every year, Blooming Haus selects a Flower of the Year to express the cultural mood of the moment. More than a seasonal campaign, it positions the studio as a creative voice at the intersection of floristry, design, fashion and contemporary culture.
Working closely with the Marketing Lead and Creative Director, I translated emerging cultural themes into a cohesive campaign narrative before developing the visual direction across photography, film, digital and social. From creative concept and art direction to campaign rollout, the project established a unified visual language celebrating Sweet Pea as a symbol of presence, softness and the growing desire for experiences that cannot be replicated.
Flower of the year introduction
Flower of The Year 2026
Positioning Blooming Haus' Flower of the Year as a reflection of the cultural mood of 2026
Client: Blooming Haus
Services: Art Direction, Graphic Design
Credits: Marketing Lead: Sarah Barlow
Every year, Blooming Haus selects a Flower of the Year to express the cultural mood of the moment. More than a seasonal campaign, it positions the studio as a creative voice at the intersection of floristry, design, fashion and contemporary culture.
Working closely with the Marketing Lead and Creative Director, I translated emerging cultural themes into a cohesive campaign narrative before developing the visual direction across photography, film, digital and social. From creative concept and art direction to campaign rollout, the project established a unified visual language celebrating Sweet Pea as a symbol of presence, softness and the growing desire for experiences that cannot be replicated.
Flower of the year introduction